Describe them and the way they think in as much detail as you can.
a. what do they like?
b. what do they not like?
c. what do they love?
d. what do they hate
e. what do they want?
f. what do they do in their spare time and at work?
g. What keeps them up at night?
4) Lastly, decide if you will carry out your marketing strategy or if you will outsource it. We teach you how to do that as well as set up little sales robots that work for you 365 days a year, 24 hours a day and 7 days a week, inside our products.
Portions of the content above I learned with my mentor Dan Kreutzer and Robert Lamber t of the Samurai Business group. They work with superstars and make them better at complex sales. Find them here: