Robert Kiyosaki said that if you can find a way to serve the wealthy you too can be wealthy. In this video we talked about the one key common factor of all people including wealthy people. They all have problems. These problems may look like one of 4 things:
These are called apparent reasons:
1) A Pain They Can Not Get Rid of On Their Own
2) A Fear That They May Soon Have A Pain That They Will Have To Take Care Of
3) Or a Gain, meaning a goal or an outcome that they have not been able to reach on their own. I prefer outcomes because you can shoot at a goal and miss. Outcomes have steps you take to get to.
4) An Impending event that they need to take care of.
That is it. If you can help solve one of these problems with your solutions, and the pain of change is less than the pain of the apparent reason then get out of the way, do not collect $200, because you are going to find a customer that will just throw money at you. When you find out what fixing this problem is worth to them, you may be surprised, it is probably worth more to them to have it fixed than you are charging.
That is what you want. This way you start to develop a long-term customer that becomes an evangelist for your brand and your company and ultimately for you.
I would like to thank my mentors Dan Kreutzer and Robert Lambert of the Samurai Business Group for teaching me what you read above. It is through the practice of figuring out online marketing and making money online that their teachings have really been cemented in my psyche. You can find them here:
If you liked what you heard and read, and you’d like to join my team and learn more about sales and marketing for your business click the link below and listen to David Wood tell you more:
