These were highlights of the first couple of chapters I read today of Rubies in The Orchard by Lynda Resnick with Francis Wilkinson.
Every Marketing Campaign“Every marketing campaign starts with the same question. What is the intrinsic value of the products or service?”
“Business…Is a Matter of Faith”
You must believe when all others do not believe in you. You are a business owner. It is not their journey. It is yours.
You have to want success more than the air you breathe. This is so true. There will be bumps and hurdles in the road, and you will grow on a certain level until you can not grow at that level and it gets stagnant or worse you get stuck. That is usually a sign you are about to have a breakthrough and get to the next level.
Never stop moving forward every single day, even if it is a small act move forward. This will get you through the tough times. Every success has had to learn how to get through them usually at insurmountable odds, but they do it anyway, they are business owners
The answers are…
“The answers are not outside the box…They are inside the box”
stay focused inside the value of your product or service.
In Good To Great by Jim Collins they put it like this:
1) What are you the best in the World at?
2) What is your economic denominator?
3) What are you passionate about?
As long as whatever you do fits these three criteria and acouple of my own you are on the right track.
Here are mine learned from many of my mentors I have had many mentors in my business:
1) never deliberately hurt yourself
2) never deliberately hurt someone else
3) If it is not about love do not it.
“Selling Ice Sculpture To Eskimos”You must learn to sell. To give you a clue as to how you do this. You must learn how to help people buy from you. No one likes to be sold. But people love to buy what they want.
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