Don’t Be The People Who Quit Their Businesses and Got A JOB.

Before they quit life was great.

They were experts in their field. They had had enough of working for someone else. They were going to start their own business

I learned from watching these gentlemen or women in business that unless they learned to sell, rather at this level, unless they learned how to find decision makers and help them buy their business would stop.

Now, these guys have a chance. They have a chance to lock arms with a network of people, men and women, that all know how to sell. They know how to help people buy.

They know how to:

“1) Prospect
2) Recruit
3) Posting and Commenting on Social Media
4) Blogging
5) Making Videos
6) Hosting Events
7) Interviewing Successful People
8) Publishing Your Conversations
9) Writing Articles
10) email marketing
11) Following Up
12) Making Calls
13) Masterminding
14) Posting Ads
15) Creating Relationships”

These 15 million dollar habits are from a post Aaron Rashkin wrote recently. I thought I would reflect on what we’ve learned about these areas that make a million dollar earner a million dollar earner. So first let me copy and past the list from above:

“1) Prospect
My mentors from The Samurai Business Group, Dan Kreutzer and Robert Lambert, taught me early on the difference between a suspect(someone you think you want to buy from you) and a prospect( someone that has an apparent reason to buy from you)

Apparent reasons look like this:

1) A Pain the person is in. Notice I said person. It is important to always remember in business you are helping people buy from you

2) A Fear( again we are dealing with people here) that they will soon be in pain

3) A Gain(think greed) that is unfulfilled

4) An impending event, like the birth of a child, a job change, something that is about to happen to the person you are talking to.

If it is a company executive you are talking to make sure it is the right company executive. So many people waste valuable time talking to budget administrators instead of budget makers.

A Budget Administrator – has a budget. They make forcasts on this budget. Budgets are forecasts of what they think will happen. There is no way to know if it will happen until it does(think 2008 crash) budgets change when budget makers( think the person that has the purse strings) decides to take money away from budget makers.

Ever hear a conversation around the water cooler sound something like this? “Mr. Big or Ms. Big, just cut our budgets by x% we’re all going to have to suck it up and find ways to cut our budgets this quarter.” Mr. Big or Ms. Big pulled their budgets for a “project” They made the budget from available budgets they made. They decide where the money goes in a company. Why would you ever talk to a budget administrator unless that is as high up the corporate hierarchy you can go.

That was for the corporate salesperson, the super star that wants to become a legend. There are no two better gentleman on the face of this planet to work with to learn how to help people buy from you in a complex sales situation.

If you are talking to consumers like in a network marketing scenario, then lets continue to talk about the million dollar habits of one Mr. Aaron Rashkin.

First, I’d just like to say that I have been amazed at the International team he has recruited, and the caliber of the people that find him and join. Notice I say they find him. He does not have to bug friends and family, or do home meetings unless he wants too. In fact he did so well in network marketing that he bought the house next to him for his office. He does not do three-way calls with anyone that has not already bought his front-end offer.

2) Recruit – recruit is definitely a network marketing term. But, the FTC frowns on it. To be a legitimate business in their eyes you need to sell a product or service. That is how you get paid. Remember that if you are in network marketing, new or old school does not matter. But make sure your product or service provides equal value to what your customer pays for. If you want to be successful in business I recommend that you provide at least 5Xs to 10Xs the value of what your customer pays. You see you want to always and I mean always under-promise and over deliver in value. You customer is always re-evaluating their decision to buy from you.

3) Posting and Commenting on Social Media

This is a fun one and we see it done wrong all the time. How do you know if it is wrong or not? Look at your analytics. Are people liking it? Are they sharing or commenting on it? This is how you know if you are doing it right or wrong. Learn to drill your own wells when it comes to getting traffic to your posts or offers. The Internet is a Wild West and there are many good guys and ladies out there. But, beware there are, just like in real business people, men and women that are only out to take your money and could care less if you get any value from it. Truth. It is called The Attila The Hun Method. They go from offer to offer launching the next best thing since sliced bread. They say that is the way to build a list. I am not o sure about that. Building a list is important, but doing it in a way that you can look at yourself in the mirror is more important to me. I will still make way more than them in the long run. Watch Us.

4) Blogging
Blogging is probably the best way to establish yourself online as an authority in whatever you are an expert at(yes, I know that was bad sentence structure) On the Internet write like you speak. No one ever accused me of having proper grammar, yet I can speak to an audience of 800 and have them laughing in the isles. Go figure.

5) Making Videos

I also love this way too. In fact I just saw a pole of whether people on social media would rather see a slide presentation or a live event or video. Guess which one won? Video allows people to not only hear your content to see if you know what you are talking about, but it allows people to see who you are. People must know like and trust you before they will buy from you. They must feel that buying from you will not only not hurt them but actually help them. Video helps you form that relationship with them.

6) Hosting Events
At events peoples lives change. People have breakthroughs, emotional breakthroughs, when this happens people grow. They leave whatever was holding them back at that event, and they become better people. Oh, yes, they also learn new ideas and strategies, but it is the breakthroughs, that happen at events that change people’s businesses.

7) Interviewing Successful People

Success leaves clues. Follow what successful people do. They say that you will earn the average of the 5 people you interact and associate with.(Yes I know I ended a sentence with a preposition, with)

8) Publishing Your Conversations ( to be continued with #8)

To be continued in our next post I’ve written 1300 words and barely scratched the surface. This is going to get fun!

9) Writing Articles
10) email marketing
11) Following Up
12) Making Calls
13) Masterminding
14) Posting Ads
15) Creating Relationships”