Today I did an emailing early in the morning, before 8 a.m. and at Lunch
This is a post sharing the results of the engagement rate.
People started to open the video link for the business plan video. This happened with a list that was 2 years old.
Lesson learned: Never count your list out. They opted-in for a reason. Find out what way they like to be communicated with the best by testing, measuring and tweaking.
That is what I have been doing with our new Prospectus App. I am seeing engagement with:
1) Short Copy – no more than 7 words per line
2) Short paragraphs – 2-3 lines per paragraph
3) Video link at the end
4) Later, My Name
Interesting choice of words “Later”
Our demographic or target audience is 23-45 plus so I can see why the word later was chosen. I’m 53, so I do not use that salutation a lot but I am OK with it 😉
I also found that they opened it during Lunch time as well. I did not get open rates during the 9:00 a.m.-1130 a.m. time frame. This backs up my assumption that 85% of our list has a JOB. They may have a part-time JOB and be running a business on the side.
Or, they were busy running their business.
I also found two leaders on my list. I see You. No names. But, thank you for keeping an eye out. I appreciate you!
Later,
~ Tom 😀
P.S. Thank You Empower Network Staff angels for looking out for my posts. I have seen great page rank because of you. Thank You!
