This is a continuation of the lessons reaffirmed and learned from reading Rubies in the Orchard by Lynda Resnick with Francis Wilkinson
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Emphasis on the short term
“Emphasis on the short term almost always comes at the expense of the long term”
Many people in business get scared and they focus on the short term “money in their pocket” or “money in their bank account,” if they are thinking bigger, rather than building a long-term sustainable business that will continue to provide for them with residual income, for their lifetime and for the lifetimes of their heirs.
In the end, it is a business decision, but the statistics are fraught with story after story of people that went for the quick buck, based on poor business ethics, and then were never seen again.
There is a reason that 98% of all businesses fail. The truth of the matter is being in business for yourself is not easy.
Especially online businesses. The reason is the rules are always changing with the market. Google or another search engine can “slap,” or change their search algorithm and you site that is ranking well in the World can be lost and never to be seen again in a second.
But, the leveraged power of the Internet makes is worth learning the science of using the Internet to grow your brand awareness and bottom line globally. There are many levels of understanding and many pieces to the puzzle of a successful online business. It is not for the faint of heart. You must have intestinal fortitude or persistence of vision to survive until you start to understand the science of providing value to the marketplace about 10Xs what they pay for.
It is easy to feel the pressure of “having to produce.” Many people on the sidelines will try to tell you how to run your business:
a) They are from the “real world” of the 9-5’ers or Corporate America and like it. That is good we all need people to work for us.
To these people there is nothing you can say, except in business you have to believe in yourself long before others believe in you.
This usually is visualized when you start seeing the money come in. Then, all of the sudden you are an overnight success! They start asking you, “How did you do this?” That is when you know you have value to the marketplace.
b) They are trying to get you to buy their latest deal. There are always the “newest and best tools and strategies” Now, in some cases it may be an innovation that will help your business. But remember to always measure them against your core values. If they fit who you really are as a business, then go at it from the standpoint of a test. Always measure results of your “tests” Test, measure tweak, scale up.
But stay focused on your core business. You need to establish yourself as an authority in one or two areas and that is it. If you jump from one deal to the next deal, your audience will not know who you are, and the little money you make with the “thrill of the product launch” will run out, and you will constantly be in the position of needing to find a new deal.
This is called “The Attila The Hun Approach” to marketing. What it creates is an un-responsive list, unless you are always finding them the best of the best products or services. It is a business model to follow, but know what you are getting into before you go this route. Some of the best marketers in the World have burned out from this approach.
Stay focused with one product or service until you reach your first million dollars. Then, decide what you want to do next.
Value
Start-ups are a…
“Start-ups are a bitch”Only people that are in business for themselves know and understand that statement in bold above. Start-ups are a bitch.
There is a phrase lovingly used in the Network Marketing and Affiliate Marketing Industry called “Being a Grinder” This is a person that has not made their first $10,000 yet. There is a lot of blood, sweat and tears from spouses and significant others and yourself until you break that threshold. Keep at it and you will meet and exceed that outcome…quit and you most certainly will not.
Again, no guarantees in any business. To see average earnings click here
It is in this phase, that you know pretty much nothing.
You will make lots of mistakes on your journey to success. Fail forward as fast as
you possibly can. Learn from each test. There is no right or wrong( unless you break the law that would be wrong)
As long as you are learning from your failed tests you are moving forward toward success.
I recommend that rather than thinking, “This thing does not work!” Follow the eight core commitments that we teach you in your fast start training and then put your blinders on, until you hit your first $1,000 in earnings.
Then and only then, should you test and measure the results of some paid advertising. Always use tracking links when you do this or you are just throwing good money after bad.
